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The Anime & Manga Business: Mass-marketing Pop Culture

Wednesday, September 12, 2007

We all know anime and manga are sweeping the country. But how did it happen, and what business opportunities are out there? Join the top executives of leading California anime & manga companies as they talk about the business side of the Japanese pop culture boom in the U.S. and the secrets of turning foreign content into a domestic mass marketing phenomena. Don’t miss this chance to ask the men and women who engineered the boom just how they did it.

Time & Place
5:30 pm – Reception
6:00 pm – Program

500 Washington St., 5th Floor
San Francisco

Seiji Horibuchi, Founder & Co-Chairman of Viz Media
Ken Iyadomi, CEO of Bandai Entertainment
Alvin Lu, Vice President of Publishing for Viz Media
Yuki Machida, Project Manager for JETRO’s Japan Entertainment Platform initiative in LA

Generously co-sponsored by JETRO, the Consulate-General of Japan in San Francisco, the San Francisco–Osaka Sister City Association and USF Center for the Pacific Rim